The cult favorite Halal Guys — purveyors of Middle Eastern cuisine with an addictive “white sauce” — are hosting a grand opening celebration today in Oakland, the site of their fourth Bay Area location.
All day (and night) long, the first 1,000 customers who stop by can get a piece of Halal Guys swag (T-shirts, tote bags, pins, stickers and more) with their gyro order.
This Uptown location on Broadway will stay open until 2 a.m. tonight and every Friday and Saturday for the city’s late-night Uptown crowd. On Sunday through Thursday, hours of operation will be 10 a.m. till midnight.
Founded in 1990 as a single food cart, the Halal Guys — Egyptian immigrants Muhammed Abouelenein, Abdelbaset Elsayed and Ahmed Elsaka — quickly found a following by serving gyro platters and wraps and other halal dishes to Manhattan’s Muslim cabdrivers. Halal refers to food prepared according to Islamic law.
The other Bay Area eateries are in San Jose, Berkeley and San Francisco, with one planned for Sunnyvale.
Details: 2214 Broadway, Oakland; www.thehalalguys.com